Guide
Contacts, Segments, and Marketing Choices
Purchases automatically build the developer marketing list; segments, unsubscribes, and suppressions govern the audience.
Read contact status before targeting
Active subscribers, transactional-only contacts, unsubscribed contacts, and suppressed contacts are separate categories. A purchase or entitlement can identify a customer without permission to market to them. Platform-wide customers are not an unrestricted contact list for individual developers.
SoundSync
Import and segment
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Prepare the CSV
Use the provided sample format. Include only records you are permitted to process and contact.
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Preview first
Review valid/invalid rows, existing contacts, and consent treatment before applying the import. An imported flag cannot manufacture consent.
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Estimate the audience
Use segment/product filters and the audience estimator to see who is eligible, not just how many records exist.
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Maintain segments
Create or edit saved segments for the intended campaign. Product interest and ownership must remain within your permitted scope.
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Suppress when needed
Use individual or bulk suppression to prevent future marketing, and preserve unsubscribe choices across imports.
Unsubscribe and provider failures
Unsubscribe prevents further marketing use. Bounce, complaint, or invalid-address events can suppress a recipient. Do not remove a suppression to retry a campaign without resolving the reason and confirming permission.
Minimal suppression/consent records may need to remain after other contact information is deleted so the system can continue honoring the choice.
SoundSync
Build a segment from current information
| Filter | Interpretation |
|---|---|
| Product ownership | Qualifying ownership can include eligible serial claims; browsing interest alone is not ownership. |
| Purchase date | The date constraint applies to the same qualifying purchase, not an unrelated order. Invalid date filters are rejected. |
| No opens / no clicks | No recorded engagement in the chosen window, not proof that a person did not read a message. |
| Minimum sends | The configured minimum is a lifetime send-count condition. |
| Inactive-contact exclusion | A separate exclusion action requires fresh provider history; matching a saved segment alone does not authorize suppression. |
Segments are dynamic
Saved segment rules are evaluated against current contact and activity data. Membership can change before the next send. Review the current recipient count and sampled eligibility rather than treating a segment as a frozen exported list.
Contact records and marketing permission
When a customer purchases a product, SoundSync automatically adds them to that developer's marketing list for product news, offers, and related updates. Eligible account and serial activity can also automatically enroll contacts for the associated developer. Existing unsubscribes, complaints, and suppressions remain protected; a new purchase does not re-subscribe an opted-out customer. Marketing messages include an unsubscribe option, separate from necessary receipts, account security, and access messages. Automatic enrollment is not evidence of affirmative consent: developers must follow the consent or other permission requirements that apply to their audience and location, and must not treat their list as an unrestricted platform-wide audience.